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CATEGORY

Brand Review

Brand Review

What Makes A PR Agency Of The Year?

Gennesaret Asas -
The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.
Brand Review

When A Name Becomes A Brand

Gennesaret Asas -
Her Wimbledon moment was historic, but its deeper value lies in how it transformed her from athlete into symbol of possibility.
Brand Review

Beyond The Crisis: What Ateneo Must Become

Gennesaret Asas -
The opportunity beyond this crisis is for Ateneo to emerge wiser, humbler, more responsive, and more faithful to the values that define it.
Brand Review

The Burden Of Being Ateneo

Gennesaret Asas -
In this moment, Ateneo is being asked to show that the trust it earned can be honored through action and accountability.
Brand Review

The Jesuit Test: When Grief Is Not Enough

Gennesaret Asas -
The true Jesuit test may be whether compassion, truth, and responsibility can stand together when grief alone is no longer enough.
Brand Review

The Real War Of The Lopezes Is Not In Court. It Is Over What The Lopez Name Means Now

Gennesaret Asas -
For decades, the Lopez name carried a rare kind of clarity in Philippine business. It was a brand that stood at the intersection of...
Brand Review

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Gennesaret Asas -
The philosophy of Jürgen Habermas continues to guide communicators toward building trust through transparency, justification, and a commitment to shared understanding.
Brand Review

When Yesterday Sings Again: Bagets And The Anthem Of Youth

Gennesaret Asas -
There are shows you watch. And then there are shows that take you somewhere. I, along with 20 of my friends and loved ones who I...
Brand Review

When CEOs Take A Bite

Gennesaret Asas -
A viral burger bite by McDonald’s CEO Chris Kempczinski shows how, in the digital age, even the smallest executive gesture can become a test of authenticity and brand perception.
Brand Review

When Digital Stops Being A Channel And Starts Being A System

Gennesaret Asas -
The State of Digital report frames digital as infrastructure, forcing brands to confront fragmentation and uneven influence across the Philippine market.
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