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CATEGORY

Brand Review

Brand Review

Reddit Is Where The Internet Thinks Out Loud

Gennesaret Asas -
The internet grew louder, but trust grew thinner. Many users now turn to Reddit not for polish, but for conversation that feels grounded in lived experience and honest disagreement.
Brand Review

When Coffee Became Retail’s Quietest And Strongest Story

Gennesaret Asas -
Coffee is no longer a side feature in retail. It has become a tool that shapes how long customers stay, how they feel, and how naturally buying happens.
Brand Review

When Brand Storytelling Earns Its Altitude: The Case of Cebu Pacific’s Where Dreams Fly Video Series

Gennesaret Asas -
Cebu Pacific’s Where Dreams Fly shows how aviation storytelling works best when it stays grounded, treating flying as quiet infrastructure that supports real lives rather than spectacle or noise.
Brand Review

PAL’s Safety Video: When Creativity Gets It Right

Gennesaret Asas -
PAL’s latest safety video shows that creative storytelling can capture attention without compromising clarity, trust, or responsibility.

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