Nomad Makes Asia-Pacific Debut On Singapore’s Orchard Road

Spotlight

NoMad Hilton Singapore is set to open in late 2026, marking the lifestyle brand’s first property in Asia-Pacific. The 19-storey, 173-key hotel will rise on Orchard Road, anchored by four dining and bar concepts and led by general manager Bernardo de la Garza.

Key Facts At A Glance

  • Location: Orchard Road, Singapore, on the former Faber House site
  • 173 keys across 19 storeys
  • First NoMad property in Asia-Pacific; Hilton was appointed to manage the hotel by developer UOL Group in May 2025
  • General manager: Bernardo de la Garza
  • Director of culinary for NoMad Singapore: Lorenz Hoja
  • Josh Harnden appointed NoMad’s global culinary director, overseeing F&B development for the Singapore property
  • Four dining and bar concepts: NoMad Grill, Sticky Fingers, The Tropicana Club and Lú Bar
  • Leo Robitschek, global head of bars and hospitality development at Sydell, leads NoMad’s global cocktail program
  • Part of a broader Hilton Asia-Pacific push introducing eight luxury and lifestyle brands to the region, including Signia by Hilton’s Taiwan debut

A Design-Led Debut On Orchard Road

NoMad Hilton Singapore is scheduled to open in late 2026, introducing the brand’s boutique-luxury, culture-forward approach to Asia-Pacific for the first time. The hotel occupies a prominent site on Orchard Road, Singapore’s principal retail and lifestyle corridor, and forms part of a wider effort by Singapore’s tourism authorities to diversify the strip beyond shopping under the Tourism Industry Transformation Plan. UOL Group appointed Hilton to manage the 173-key property in May 2025, and the opening timeline has since moved forward from an initially announced early 2027 target to late 2026, reflecting construction progress.

The property is one of two NoMad-brand debuts globally this year and represents Hilton’s broader strategy of expanding its luxury and lifestyle portfolio across Asia-Pacific, where the group is introducing eight brands, including Canopy’s first Southeast Asia property in Bangkok and Waldorf Astoria and Conrad’s twin debuts in Kuala Lumpur.

Four Distinct Dining And Bar Concepts

Food and beverage programming anchors the hotel’s identity. NoMad Grill blends a classic brasserie format with a New York-style chophouse, built around dry-aged meats cooked over wood fire and seasonal seafood. Sticky Fingers, facing Orchard Road, operates as a daytime gourmet soft-serve counter that transitions into an evening cocktail bar. The Tropicana Club draws on the cabaret history of both Havana’s original Tropicana Club, founded in 1939, and Singapore’s own Tropicana Club from 1953, building a cocktail program around Martinis, Daiquiris, Manhattans and Cuban classics alongside tropical drinks incorporating Southeast Asian ingredients. Lú Bar operates as a poolside lounge for aperitivo-style service.

Leo Robitschek, who leads NoMad’s global cocktail program and has received the James Beard Award for Outstanding Bar Program, said the goal was to create something connected to Singapore’s culture rather than simply replicating the brand elsewhere. Josh Harnden, previously partner and creative culinary director at Eleven Madison Park, has been named NoMad’s global culinary director and will take a leading role in shaping the Singapore property’s food and beverage direction, working alongside Lorenz Hoja, who brings experience across England, France, Austria, the Maldives and Singapore.

Part Of Orchard Road’s Ongoing Transformation

The hotel’s arrival coincides with a broader repositioning of Orchard Road toward integrated retail, dining and lifestyle experiences, part of Singapore’s Urban Redevelopment Authority-led Orchard Road Rejuvenation Plan. Singapore’s tourism board has continued to position the corridor as a premier visitor destination, and NoMad’s debut adds a design-forward hospitality anchor to that strategy at a time when the city-state is competing for high-yield lifestyle travelers.

EDITORIAL RESEARCH NOTE
This report synthesizes recent reporting and publicly available industry information. The perspectives presented reflect neutral newsroom-style reporting.
SOURCES: hospitalitynet.org, breakingtravelnews.com, boutiquehotelnews.com
PHOTO CREDIT: AI-Generated