As Valentine’s Day approaches, florists are not the only ones preparing for a busy season. Alongside the surge in bouquets and romantic gestures comes a spike in cyber threats, with security experts warning that scammers often take advantage of heightened emotions and increased online activity during the holiday.
According to Anne Cutler, Cybersecurity Expert at Keeper Security, Valentine’s Day has become one of the easiest moments of the year for romance scams to succeed because people are naturally more open to connection. When emotions run high, caution can quietly fade into the background, creating opportunities for threat actors who understand how to exploit trust.
Cutler explained that many scams begin with interactions that feel ordinary. Profiles appear believable, conversations flow naturally, and the attention feels steady rather than overwhelming. Over days or even weeks, a sense of comfort builds intentionally. Instead of immediately asking for passwords or money, scammers often introduce subtle shifts, such as sharing links that lead to convincing lookalike sites designed to capture login information.
“These interactions rarely feel suspicious at the start,” Cutler noted, adding that victims may not realize anything has gone wrong until their accounts are compromised or financial losses occur. She emphasized that simple security habits can provide an important line of defense. Tools like password managers can prevent credentials from being entered into fraudulent pages by only filling information on legitimate websites, helping create a boundary that is not influenced by emotional pressure.
Cutler stressed that Valentine’s Day should still be about genuine connection, reminding users that real relationships do not rush, isolate, or demand access as proof of trust. Taking things slowly, both online and offline, remains one of the most effective ways to stay safe.
Meanwhile, the Check Point Research team warned that the holiday season also brings a rise in phishing attempts through fake online stores, imitation dating platforms, and scam messages promoting limited-time Valentine’s deals. The group advised users to stick to trusted retailers and avoid unfamiliar websites, especially those with Valentine-themed domain names or unusually cheap offers.
Experts recommend double-checking URLs for small misspellings, manually typing official web addresses when unsure, and being cautious of odd payment requests such as cryptocurrency, gift cards, or wire transfers. Legitimate retailers, they said, do not pressure customers into using these methods.
The team also urged users to download dating applications only from official app stores and to ignore random promotional messages received through email, text, or social media. Enabling multi-factor authentication is another crucial step, as it adds an extra layer of protection even if login credentials are stolen.
With polished fake stores, lookalike dating sites, and an increase in unclassified Valentine’s domains, cybersecurity experts say awareness and basic digital hygiene are key. While the season is meant to celebrate love and connection, staying alert online ensures that romantic gestures do not turn into costly cyber mistakes.